Live
Ads and ROI
ROAS Calculator
Find your return on ad spend, your break-even ROAS and the most you can pay for each sale. Counts shipping, fees and returns.
FREE TOOLS
Check your numbers before you spend more on ads and SEO
Free calculators and checkers for ad spend, local SEO, tracking and AI search. Built for e-commerce brands and home service businesses. No sign-up, and nothing you type into a calculator is stored.
- 9 tools planned
- Free to use
- Formulas and guides on every page
All tools
9 tools, 1 live now
Coming soon
Local
Google Review Link and QR Generator
Create a link and QR code that opens your Google review box in one tap. Add it to invoices, job cards and follow-up texts.
In development
Coming soon
Ads and ROI
CPM Calculator
Work out cost per thousand impressions, total cost or impressions from any two numbers, for any ad platform.
In development
Coming soon
Ads and ROI
Conversion Rate Calculator
See what share of visitors become leads or buyers, and what a small lift in conversion rate is worth in revenue.
In development
Coming soon
Ads and ROI
Customer Lifetime Value Calculator
Estimate what a customer is worth over time, so you know how much you can afford to spend to win one.
In development
Coming soon
SEO
Meta Tag Generator and SERP Preview
Write your page title and description and see how they will look in Google before you publish, with length checks.
In development
Coming soon
Tracking
UTM Builder
Build clean tracking links for Google Analytics 4, Meta ads and email, using one consistent naming format.
In development
Coming soon
AI search
AI Visibility Checker
Check whether AI assistants mention your business when customers ask about the services you offer.
In development
Coming soon
Local
Local SEO Checker
Review your Google Business Profile and local signals against a local SEO checklist, with the fixes listed in order.
In development
Not sure where to start?
You run Google or Meta ads
Start with the ROAS calculator to see if your ads are above break-even.
You run a local service business
Use the review link generator to collect more Google reviews, then the local SEO checker.
You worry about AI search
The AI visibility checker shows whether AI assistants mention your business.
Want someone to read the numbers with you?
The tools show you what is happening. On a free 30-minute call I'll look at your ads, site or local listing and tell you what I'd fix first. No obligation.
Book a free growth call