Frequently asked questions

Md Afraz Alam is a digital marketing consultant and the founder of Afraz Alam Marketing Services in Kolkata, India. He helps home service companies (HVAC, plumbing, electrical), D2C and e-commerce brands in the US and Canada get more calls, booked jobs and online sales with local SEO, SEO, Google Ads, Meta Ads, websites and AI marketing. You work with him directly. More about Afraz

You work with the person doing the work, not an account manager. There are no hand-offs, no agency overhead in the price and no reports you cannot check yourself. You see the same GA4, Search Console and ad numbers I see, and if a channel is not right for you I say so before you spend on it. See the services

Calls are available Mon to Fri, 9 AM to 1 PM ET, and I reply to every message within 1 business day. The booking calendar on the contact page shows the slots in your own time zone, so there is nothing to convert. Book a call

Mainly the United States and Canada, which are my main markets. I also work with businesses in the United Kingdom, Australia and the UAE. I am based in Kolkata, India, and schedule calls during US business hours. Book a call

Book the free 30-minute Growth Call. We look at your website, Google presence and ads together and you leave with three things to fix this month. If it makes sense to continue, the next step is the Growth Audit and 90-day Plan, followed by a written quote for the monthly work. Book a call

You can start with one service. Many clients begin with local SEO or one ads channel and add more once it is working. On the call I will tell you which single service would move your numbers first. See the services

You get a short written update every week and a review call every month. Between updates you can reach me by email, and I reply within 1 business day. There are no account managers in between. How I work

Local SEO is the work that gets your business into Google Maps and the local results when a nearby homeowner searches for your service. For HVAC, plumbing and electrical companies it means an optimized Google Business Profile, service and city pages, consistent listings, steady reviews and call tracking. Those searches come from people ready to book. Local SEO service

Start with your Google Business Profile: the right primary category, services, service areas, photos and weekly posts. Add a steady flow of reviews, consistent name, address and phone details across directories, and service pages on your website for each core service and area. Google Business Profile fixes can improve visibility within weeks; stronger Map Pack positions usually take 3 to 6 months. Local SEO service

Most trades should run both. Local Services Ads put you at the top of the page and charge per lead, with Google screening your business first. Search campaigns catch high-intent searches that Local Services Ads miss, such as specific repairs and service areas. Both need call tracking and fast follow-up to pay off. Google Ads and LSA service

Plan the year around the seasons: maintenance plans and tune-up offers in the quiet months, and emergency searches when demand peaks. Meta Ads and email to past customers carry seasonal offers, while local SEO and Local Services Ads keep the urgent calls coming. Home Service Marketing

It depends on your service area, how many jobs you can take on and which channels you need. After the free call you get a written quote for the work, and any ad spend is paid directly to Google or Meta and never marked up. Book a call

Google Business Profile fixes can improve visibility within weeks. Stronger Map Pack positions usually take 3 to 6 months, depending on your competition, your reviews and your website. Local Services Ads or Google Ads can bring calls while the SEO work builds. Local SEO service

Yes. Roofing, garage doors, pest control, cleaning and other local service businesses use the same building blocks: Google Business Profile, service pages, reviews and tracked calls. Tell me about your trade on the call and I will give you an honest answer on fit. Book a call for my business

It starts with a technical audit of crawl errors, duplicate URLs, faceted navigation and speed, then collection and product pages optimized for buyer keywords, product schema and reviews markup, internal links from content to collections, and tracking of organic revenue in GA4, not just sessions. SEO service

They can be, when the offer, creative and tracking are right before you scale. Results depend on your margins, product and price point, so I start with a test budget, a simple campaign structure and clear targets, and scale only what brings profitable sales. Meta Ads service

For most stores, both, with a clean product feed first. Shopping shows your products on high-intent searches, and Performance Max extends that across Google's channels. I split brand from non-brand traffic and set margin-aware ROAS targets so growth is profitable, not just bigger. Google Ads service

Against your margins, not against a generic benchmark. We agree on the ROAS or cost per purchase your products can support, track purchases properly with the Meta Pixel, Conversions API and GA4, and review the numbers every week. Meta Ads service

Purchase tracking in GA4 and in each ad platform, the Meta Pixel with the Conversions API, Google Ads conversion tracking, and a clean product feed. Without those you are optimizing blind, which is why tracking is the first step in every ads engagement. Google Ads service

With the pages themselves: speed on mobile, a clear offer above the fold, proof, simple checkout paths and the questions buyers ask before they purchase. Then with tracking, so we can see which traffic source and which pages convert. Websites and landing pages

Google Business Profile optimization, a Map Pack and local ranking audit, service and city pages, citations and NAP consistency, a review system, technical SEO basics, call and form tracking, and a monthly report with the next three actions. Local SEO service

For D2C and e-commerce brands: a technical audit, collection and product page optimization, product schema, internal linking and organic revenue tracking. For service businesses and coaches: buyer-intent keyword research, service pages with FAQ sections, technical SEO and a content plan linked to the right service page. SEO service

Conversion tracking first, then tight ad groups by service and area, negative keyword lists, call assets and location targeting. Every week I review search terms, cut waste and adjust bids. Every month you get a report on cost per lead, cost per booked job or ROAS. Google Ads service

In a simple structure that tests hooks, formats and UGC-style videos against static ads, with the Pixel and Conversions API in place so every test is measured on sales or booked calls. Winners stay, losers are cut, and the next batch of tests follows. Meta Ads service

I build full websites on WordPress with a custom theme and no heavy page builders. For Shopify stores I build landing pages and fix SEO and speed issues; full custom Shopify theme development is outside my scope. Every build ships with SEO, tracking and clear calls to action. Websites and landing pages

Two things: making your website and business details clear enough that Google AI Overviews and ChatGPT can understand and cite you, and simple automations that reply to leads instantly, tag them in your CRM and follow up, so fewer jobs go cold. AI Marketing service

One plan for HVAC, plumbing and electrical companies that combines local SEO, Google and Local Services Ads, Meta Ads, your website and call tracking, reviewed monthly on cost per booked job. It is the full-funnel option for trades that want one consultant running everything. Home Service Marketing

No. I design static ads, short video edits, social graphics and landing page visuals as part of an ads engagement, so they can be tested inside your campaigns. I do not design logos or full brand identities. Ad Creatives

There are no fixed packages. After the free call I send a written quote based on where you are, where you want to be and which channels you need. Most clients start with the Growth Audit and 90-day Plan and then move to monthly work. Book a call

No. Ad spend is paid by you directly to Google or Meta and is never marked up. My fee covers the strategy, setup, weekly optimization and reporting. Google Ads service

We look at your website, Google presence and ads together. You get three specific things to fix this month. If I can help further, I explain how and what it costs; if not, I say so. No pitch, no obligation. Book a call

A review of your website, Google Business Profile, ads and tracking, then a written plan with priorities for the next 90 days. It is a one-time project, and the fee is credited if you hire me within 30 days. Book a call

With the same numbers you can see yourself: GA4, Search Console and the ad platforms. You get a short written update every week and a monthly report on calls, leads, booked jobs or sales, plus the next actions. How I work

Within 1 business day. Calls are available Mon to Fri, 9 AM to 1 PM ET. Contact

AEO is structuring your pages so that search engines and AI assistants can lift a direct answer from them: an answer-first summary at the top, question-style headings, visible FAQ answers and matching schema. Good SEO is still the base; AEO builds on it. AI Marketing service

Generative engine optimization (GEO) is about being cited by AI tools such as Google AI Overviews and ChatGPT, while SEO is about ranking in the classic results. The inputs overlap: clear answers, structured data, consistent business details and mentions across the web. AI Marketing service

With a fixed list of buyer prompts tested in Google and ChatGPT every month and recorded in a log, so you can see whether and where your business is mentioned over time. The first test is the baseline. AI marketing case study

No one can. I improve the signals these tools use, such as clear answers, structured data and consistent mentions, and I measure the result monthly. Whether and when a tool cites you is outside anyone's control. AI Marketing service

It is a small, low-cost signal: a plain-text guide at the root of your site that lists your services and best pages for AI assistants. It does not replace clear pages, schema and consistent business details, which matter far more. llms.txt guide

Not for the searches that bring home service calls and store sales. People still search Google for a repair near them or a product, and AI answers draw on the same well-structured pages. The work that ranks you is the work that gets you cited. SEO service

Google Analytics 4, Google Tag Manager, Google Search Console and the conversion tracking inside Google Ads and Meta Ads, plus call and form tracking so you know which jobs came from which channel. Websites and landing pages

You do. Every account is created in your name or transferred to you, and all data stays yours. If we stop working together you keep everything. How I work

Through the platforms' own sharing tools: you add me as a manager or user on Google Business Profile, Google Ads, GA4, Search Console and Meta Business Suite. Ownership never moves. Book a call

With call tracking numbers on your website and ads, form tracking in GA4 and Google Tag Manager, and booking events from your calendar. The goal is to count booked jobs and sales by source, not just visits. Google Ads service

Yes. You get a monthly report built from GA4, Search Console and the ad platforms, and you keep direct access to every account so you can check any number yourself at any time. How I work

Confidentially and only with trusted tools. A Data Processing Agreement is available on request. Registered business: Afraz Alam Marketing Services, UDYAM-WB-14-0264937, Kolkata, India. Data protection