Using AI tools for research and analysis, AI-generated video and image creative, and a live AI content system — applied to real campaigns and real websites I run.
Using AI tools to speed up market research, competitor analysis, and content research — so strategy is built on more data in less time, not guesswork.
Generating AI-produced video and image creative for ad campaigns, used in real promotional work including event marketing.
Building hybrid human-AI content systems, where AI handles consistent presentation and delivery while a human editor researches, fact-checks, and approves every output.
A note on these case studies: Both examples below are real, current implementations — you can see them for yourself by visiting either site.
Used AI-generated video creative as part of the Meta Ads campaign promoting in-person Busiqueens events, with the goal of increasing event footfall and attracting exhibitors. The AI video creative was a core part of what made the campaign outperform expectations.
2,498 link clicks and 36 direct exhibitor conversations generated from the campaign this AI video creative powered, across 91,597 impressions.
USA Tech Deals runs on a hybrid editorial model: every product review, deal, and buying guide is researched and fact-checked by a human editor, then delivered through an AI presenter, "Steve Hougan", for consistent, structured presentation across the site.
The AI presenter never makes editorial decisions. Every word is researched and approved by a human first — AI handles structured, consistent delivery at a pace manual writing alone couldn't match.
AI speeds up research and production — it doesn't replace judgment, fact-checking, or strategy. Those stay human.
AI tools accelerate research and analysis — not replace it.
Every AI output is reviewed and approved before publishing.
AI video and image tools used to produce real campaign assets faster.
AI-assisted work is tracked against the same real metrics as anything else.
From research and creative production to AI content systems, let's talk about where AI can genuinely save you time and grow your business.
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