Facebook and Instagram campaign work spanning freelance client projects, a real-world event campaign that outperformed expectations, and 2 years of hands-on Meta Ads on my own brand.
A note on these case studies: Freelance client campaigns are described generally (client confidentiality applies). The Busiqueens results are pulled directly from real Meta Ads Manager export data for that event campaign. The USA Tech Deals figures are account-level totals across all 17 campaigns I've run on my own affiliate brand since April 2024 — shown honestly as hands-on experience, not a single-campaign result.
Through freelance work on Fiverr, I've handled Facebook and Instagram ad campaign setup and management for client businesses — including audience targeting, Pixel and conversion tracking setup, ad creative direction, and ongoing optimization. Client identities and specific performance data from this work remain confidential as part of standard freelance client agreements.
Ran Meta Ads campaigns to promote in-person Busiqueens events, with the specific goals of increasing event footfall and attracting exhibitors to participate. The campaign outperformed expectations — bringing in stronger attendance and exhibitor interest than the organizers had projected.
2,498 link clicks from the footfall ad set, plus 36 WhatsApp conversations started from exhibitor outreach ads — across 91,597 impressions and 85,251 people reached, for a total spend of ₹3,533.60.
Footfall, exhibitor sign-ups, or traffic — each campaign built around one clear outcome.
Local or seasonal targeting matched to when and where it matters most.
Ad creative built around the specific event or offer, not generic templates.
Active campaigns are watched closely and adjusted in real time, not left on autopilot.
Whether it's event footfall, exhibitor sign-ups, or ongoing traffic and conversions, let's talk about what a Meta Ads strategy looks like for your specific goal.
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