hello@afrazalam.com Kolkata, India
META ADS MANAGEMENT • FACEBOOK & INSTAGRAM

Reach the right people on
Facebook & Instagram —
and turn them into leads & sales.

Scroll-stopping Facebook and Instagram ad campaigns built on sharp targeting, strong creative, and proper tracking — so your budget reaches ready-to-buy prospects, not just random scrollers.

Real campaigns run · Pixel-tracked · ROI-focused optimization

Every Campaign Includes

Fully Managed

End-to-end setup, creative, optimization & reporting

  • Audience research & targeting
  • Creative strategy & ad copy
  • Campaign structure & objectives
  • Meta Pixel & conversion tracking
  • A/B testing & retargeting
  • Ongoing optimization & reporting
Real Campaign Experience

Real Meta Ads campaigns I've run

Hands-on Meta Ads experience — a real event campaign and 2+ years of campaigns on my own affiliate brand. Honest numbers, not inflated claims.

Meta Ads · Event Promotion

BusiQueens — Exhibitor & Footfall Campaign

A Meta Ads campaign promoting a women-entrepreneurs event — built to drive reach and footfall on a lean budget.

85,251
People reached
2,498
Link clicks
≈ ₹1.4
Cost per click
₹3,533
Total spend
My Own Brand · Hands-On Experience

USA Tech Deals — 17 Meta Campaigns Managed

Two years of hands-on Meta Ads experience on my own affiliate brand (Apr 2024–present) — running real campaigns across traffic, awareness, and conversion objectives at efficient costs.

17
Campaigns run
171,061
Impressions
864
Clicks · from $0.17
$993
Ad spend managed

I'm an early-stage consultant building my client roster with honesty. These are my own hands-on campaigns — not inflated client claims — and I'll add client case studies here as each engagement delivers results. View all case studies →

Why Most Meta Ads Waste Money

Boosting posts isn't a strategy

Meta has huge reach — but most businesses waste it by boosting random posts to the wrong people with no tracking. Proper campaigns fix all three.

Boosting, not targeting

The "Boost" button shows ads to a broad, low-intent audience — burning budget for little return.

Weak, skippable creative

On Facebook and Instagram, the scroll is fast. Without a strong hook, your ad is invisible.

No pixel or tracking

Without the Meta Pixel and conversions set up, you can't optimize toward real leads and sales.

What I Manage

Your Meta Ads, handled end to end

From audience research to monthly reporting, I run the whole account so your ads actually turn attention into action.

01

Audience Research

Pinpoint the interests, behaviours, and lookalikes most likely to convert.

02

Creative Strategy

Scroll-stopping concepts, hooks, and angles built for feed and reels.

03

Ad Copywriting

Persuasive copy that speaks to real pains and drives the click.

04

Campaign Structure

Right objectives and clean structure for control and performance.

05

Pixel & Tracking

Meta Pixel and Conversions API set up to measure real results.

06

A/B Testing

Continuous testing of creatives, audiences, and copy to find winners.

07

Retargeting

Re-engage people who visited, watched, or engaged but didn't convert.

08

Transparent Reporting

Clear reports on spend, leads, and ROI — no confusing jargon.

Ads convert best on a strong page. Where a campaign sends traffic to a website, a fast, focused landing page makes all the difference — see Website Development.

Campaign Types

The right campaigns for your goal

Whether you want more enquiries or more online sales, I build the Meta campaign mix that fits your business.

For Service Businesses

Lead Generation Campaigns

Built to generate qualified enquiries directly from Facebook and Instagram — without needing people to leave the app.

  • Instant lead form campaigns
  • Click-to-WhatsApp & Messenger ads
  • Call & local awareness campaigns
  • Retargeting warm audiences
Best for: local businesses, clinics, real estate, coaching, and service providers.
For E-commerce & Sales

Sales & E-commerce Campaigns

Built to drive online sales with conversion campaigns and dynamic product ads across the full funnel.

  • Conversion (sales) campaigns
  • Catalog / dynamic product ads
  • Full-funnel prospecting
  • Dynamic retargeting to recover carts
Best for: e-commerce, D2C brands, and product-based businesses.
Who It's For

Meta Ads for businesses that want to grow

Facebook and Instagram campaigns tailored to how your industry wins customers.

Local Businesses

Reach nearby customers and drive calls, visits, and enquiries.

Clinics & Healthcare

Generate patient enquiries with targeted local campaigns.

Gyms & Fitness

Fill classes and memberships with lead-gen campaigns.

Real Estate

Capture property leads with visual, high-intent ads.

Education & Coaching

Drive admissions and webinar sign-ups at scale.

Events & Local Promotions

Build reach and footfall — like my BusiQueens campaign.

E-commerce & D2C

Scale online sales with conversion and catalog ads.

Why Work With Me

Meta Ads managed for ROI, not just reach

I've personally planned and run real Facebook and Instagram campaigns — a live-event footfall campaign and 2 years of hands-on campaigns on my own brand — and I bring that same conversion-first focus to your account.

01

Conversion-First

Optimized toward leads and sales — not vanity reach or likes.

02

Creative That Stops the Scroll

Strong hooks and angles built for how people actually use Meta.

03

Proper Tracking

Pixel and conversions set up so decisions are based on real data.

04

Real Campaign Experience

Hands-on with live campaigns — not just theory from a course.

05

Transparent Reporting

You see exactly what you spend and what it returns — always.

06

Direct Consultant

You work with me directly — better ROI, no agency overhead.

How It Works

My Meta Ads process

A clear, data-driven process that turns ad spend into predictable leads and sales.

1

Audit & Research

Understand your audience, offer, and competitors to find the angle.

2

Creative & Setup

Build creative, copy, targeting, and pixel tracking the right way.

3

Launch & Optimize

Go live, then test creatives and audiences to cut cost per result.

4

Scale

Pour budget into winning ads and expand what's working.

What You Get

A Meta Ads account built to perform

Clear deliverables and honest reporting — you always know where your money goes.

  • Strategy & audience plan Research-backed targeting for your goals and budget.
  • Full campaign setup Objectives, structure, audiences, and placements.
  • Creative direction & ad copy Scroll-stopping concepts and persuasive copy.
  • Pixel & conversion tracking Meta Pixel and Conversions API configured properly.
  • A/B testing Continuous testing of creatives and audiences.
  • Retargeting setup Re-engage warm audiences who didn't convert.
  • Budget & bid management Ongoing control focused on cost per result.
  • Monthly reporting Spend, leads, cost per lead, and ROI — clearly.
Get a Free Ads Consultation →
FAQ

Meta Ads questions, answered honestly

Clear answers before you get started.

How soon will Meta Ads start generating results?+
Meta Ads can start reaching your audience and driving leads within days of launch. The first 1 to 2 weeks are a learning phase where the campaign gathers data, after which results usually improve as we optimize creative and targeting.
Is boosting a post the same as running Meta Ads?+
No. Boosting is a quick reach tool with limited controls. Proper Meta Ads use the Ads Manager with full targeting, objectives, creative testing, and conversion tracking — which is what actually generates qualified leads and sales.
Is the ad spend included in your management fee?+
No. Your ad budget is paid directly to Meta and is separate from my management fee. Everything stays transparent — you always see and control exactly what you spend on ads.
Do you guarantee a certain number of leads or sales?+
No ethical marketer can guarantee exact results. I focus on sharp targeting, strong creative, proper tracking, and continuous testing and optimization to maximize your return on ad spend.
Do you create the ad creatives and copy?+
Yes. I handle ad copy and creative direction — scroll-stopping concepts, hooks, and messaging built for Facebook and Instagram. I can work with your existing assets or guide new creative.
Do you set up the Meta Pixel and conversion tracking?+
Yes — always. I set up the Meta Pixel and conversion tracking (and the Conversions API where possible) so we can measure real leads and sales and optimize toward them, not just clicks.
How much budget do I need for Meta Ads?+
It depends on your goals and industry. We can start lean to test and validate, then scale what works. I help you set a realistic budget that can actually generate results.

Ready to grow with Facebook & Instagram ads?

Book a free call and let's plan a Meta Ads strategy built to generate real leads and sales — without wasting budget on boosts.

Book a Free Ads Call →